In a recent development, the Dutch e-commerce company Coolblue has incorporated a new feature to its app based on Augmented Reality (AR). With this functionality, customers can now virtually place a TV in their room to choose the desired format and order.
In addition to it, this app enables users to test in various formats like hanging on the wall, placing it on the TV cabinet, checking from all corners of the room if the size is right and much more. This feature is available in both the Android and iOS versions of the app in English, Dutch and French.