Pitching. It may be, or may not be your favorite thing to do. But everyone, expert or dummy, can use the tips from David Beckett. The Pitch Guru of Amsterdam shares his insights on how to bring your preparation, presentation and confidence to perfection. In this series we take you by the hand and discuss the different themes around pitching. First up: the preparation of your pitch. What is the best way to do that? How can you to make the best out of your story?
Doing it wrong
If you prepare your pitch and you immediately start to work on your slides, you are not alone. A lot of people think they can put all the information that floats around in their heads on the slides immediately to use it later in their pitching moment. According to David that is literally impossible. You have to get your ideas out of your head. But this is not the only thing that can go wrong in your preparation. You also easily get stuck in your own shoes. This means that you prepare all the information about the work you have done, instead of fine-tuning the information for the audience.
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