German martech startup CrossEngage gets seven-figure funding, opens office in London

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Berlin-based marketing technology startup CrossEngage has transformed the intricate cross-channel campaign management into a seamless task through its advanced SaaS platform.

The startup has secured a seven-digit Series A investment round from Columbia Lake Partners and existing investors including Vorwerk Ventures, Earlybird Venture Capital, Project A, the VC Fund Kreativwirtschaft, Cavalry Ventures and 42CAP.

Previously, the startup raised capital of €5 million in November 2017.

Dr. Florian Heinemann, Partner at Project A shared, “Last year, CrossEngage made an impressive development—both on the product and customer side. The importance of customer data platforms is becoming more and more important in the market. CrossEngage is one of the main drivers and is excellently positioned.”

CrossEngage – a real-time integration of customer data & cross-channel marketing

CrossEngage enables businesses to boost loyal customer base and penetrate into new targeted ones by means of its smart real-time cross-channel solution. The cutting-edge technology facilitated for enterprises by the startup has become very significant in the dynamic digital economy.

CrossEngage owns the market credibility

Headquartered in Berlin, CrossEngage was established by Manuel Hinz and Markus Wuebben in 2015. With employee strength of 50, the startup caters an extensive list of clientele including Deutsche Bahn Vertrieb, HelloFresh, Contorion, BodyChange, Stylefile, Friendsurance and Mycs.

Opening a new office in London

CrossEngage will utilise the latest fund inflow in further developing AI-driven analytical tools and bolstering its presence in Europe. Besides, the startup is opening an office in London for amplifying its customer base in the UK.

Manuel Hinz, co-founder and managing director of CrossEngage articulated, “Customer data platforms are establishing as a global trend. We are enhancing this development since the very beginning and will continue to play a major role in shaping the software category as one of the leading European providers. The step to Great Britain underlines this claim.”

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