As a television viewer, the existing broadcast infrastructure might seem fine to you. But the satellite broadcast system imposes a limit on the broadcasters’ ability to customize the content in different regions. To overcome this limitation, several companies have come forward to put the cloud infrastructure to use to deliver customized content. This move lets broadcasters expand on a global scale without investing in satellite or local hardware.
TradeCast TV is one such cloud television startup. In a recent development, the Zwolle-based company has appointed Remko Peters as its Chief Commercial Operator (CCO). He will hold responsibility for the commercial strategy of the startup.