Helsinki-based programmatic video advertising company Thirdpresence has acquired video platform Flowplayer. As a unified entity, the platform will enable advertisers to accomplish true promotion of their brands.
The joint venture will be operational under the brand name ‘Flowplayer’ and be administered by former Thirdpresence CEO Valtteri Pukander.
Valtteri Pukander expressed, “By applying contextual data analysis driven directly from the video player, we want to create the right video engagement metrics that give a true and meaningful overview for content owners. The combined solution uses newly created metadata directly from the video to improve the viewing experience through better video recommendations and advertisements. Importantly, our purpose-built algorithms also help advertisers to reduce ad waste.”
AI-powered video advertising solution
Thirdpresence offers AI-driven video advertising solution to advertisers catering precise branding objectives with extensive audience exposure. Further, it also safeguards the perspective of the premium video publishers.
Flowplayer’s video platform facilitates the industry as well as viewers with customised and enhanced video experiences.It offers flexibility and adaptation in video insights to publishers for funnelling revenue model.
Flowplayer – the fastest growing AV media platform
Headquartered in Stockholm, Flowplayer also maintains offices in Helsinki, New York and London. The company owns higher credibility in the market and works with industry stalwarts including HBO, Universal, Televisa and Disney.
With 276% growth in user base, Flowplayer was acknowledged as the fastest growing audio, video, and media technology by SimilarWeb in 2018.
Emanuel Viklund, CTO and former CEO of Flowplayer articulated, “We are excited to join together and continue our quest to build the best video experience for audiences. We will now accelerate our offering in video analytics and intelligence so that publishers will enjoy better opportunities to generate revenue from their content.”
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